Better for Their Skin. Kinder to Their World.

Every parent wants the same fundamental thing: to give their child the best possible start.

That instinct influences everything. The food we choose. The clothes we buy. The products we put on their skin. And eventually, the things we use every single day.

Baby first, always

Moss began with a simple realisation: everyday baby products shouldn't force parents to compromise between performance and the materials they feel comfortable using.

We wanted to create products that combined luxury softness with rigorous consideration of materials, ingredients and performance.

That meant starting with the baby.

What touches their skin matters

Nappies spend hours against a baby's skin. Wipes are used on their most delicate areas.

So why fill them with things that don't need to be there?

Moss nappies are made without fragrance, dyes, chlorine, parabens or phthalates. The layer closest to baby's skin uses plant-derived fibres designed to be soft and breathable.

Moss Wipes take the same approach, using 99% purified water and a touch of chamomile.

Soft doesn't mean fragile

Baby products need to perform.

A nappy has to absorb. A wipe has to clean. Neither should fall apart when parents need them most.

Moss nappies use a highly absorbent bamboo core designed to draw moisture away and lock it inside.

Moss Wipes are thicker and stronger, designed so one wipe can do significantly more of the work.

Thinking beyond today

There's another person we think about whenever we make a Moss product: the child who will grow up in the world we're leaving behind.

Bamboo is a rapidly renewable resource. Moss nappies are designed to be tree-free, using bamboo rather than wood pulp for absorbency.

Our products are also designed to be fully biodegradable, breaking down naturally in months rather than remaining in the environment for generations.

133 days, not centuries

Moss Wipes are made with plastic-free bamboo and designed to decompose in approximately 133 days.

That's important because wipes are used for minutes, but their environmental footprint can otherwise last far longer.

A different kind of baby care

We don't believe parents should have to choose between softness and sustainability.

Or between clean ingredients and performance.

Or between taking care of their baby and thinking about the world their baby will inherit.

We believe those things belong together.

That's why Moss exists.

Better for their skin.

Kinder to their world.

And thoughtfully designed for the people who care about both.