Baby first, always.
As soft as can be, highly absorbent, naturally antibacterial. No harsh ingredients. Zero plastics, zero hormone disrupting chemicals, zero PFAs, phthalates, dyes or fragrancing. Just pure, natural ingredients.
Order Ships: 21st September
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"The moment I opened the box I knew it was different. Then it actually worked. No leaks, no rash, no stress. Just a happy baby."
Better for their skin. Kinder to their world.
Moss was born from a simple realisation: the nappies we use every day shouldn’t be a compromise between performance and health. We set out to create a new standard in baby care—one where luxury softness meets rigorous science. Our mission is to provide parents with the peace of mind that comes from knowing their baby is protected by the purest materials on earth.
Meet the Founder
After seeing first hand that women undergoing breast cancer treatment had no suitable underwear for their comfort and healing, Ciara set out to change that. Working alongside breast cancer survivors, Ciara created the world’s first front fastening bamboo bra and completely disrupted and transformed the industry for women when they needed it most. Theya Healthcare award winning bamboo bras accelerated healing and provided women the comfort and care they deserved.
Today, Ciara Donlon is an award-winning entrepreneur and business leader with close to three decades of experience across corporate strategy, e-commerce, and innovation in healthcare. Moss Nappies is her next adventure, dedicated to bringing the same pure bamboo goodness and innovative design to families everywhere.
Under Ciara’s leadership, the brand grew from a promising startup into a global business, supplying major healthcare providers and retailers across Europe and North America. Her dedication to ethical production, sustainability, and women’s well-being positioned her as a respected business leader.
How mȯss came to be
We started with a simple philosophy, baby care should be pure, natural and effective. With nothing unnecessary and everything essential. After bringing such an innovative and life-changing product to women who needed it most, Moss Founder Ciara wanted to bring the same incredible bamboo purity to baby care. Its exceptional softness, absorbency, and gentle antibacterial properties mean bamboo is a match made in heaven for skin that has never touched the world before.
This perfect natural material, paired with innovative design features, chemical free production, dedication to sustainability, and baby-first design brought Moss to life.
What every mȯss product is held to.
As soft as can be, highly absorbent, naturally antibacterial. No harsh ingredients. Zero plastics, zero hormone disrupting chemicals, zero PFAs, phthalates, dyes or fragrancing. Just pure, natural ingredients.
Designed for peaceful days and sleep filled nights for you and your little one. Every detail has been considered, from the umbilical cord cut out to our highly absorbent bamboo core. We have designed our nappies and wipes to be safe, gentle, and strong, with superior performance.
Moss products are 100% biodegradable. Our nappies decompose in months and wipes in just 133 days. Moss is the only nappy brand in Europe that doesn’t require a single tree to be cut down for production. Our natural design means unlike leading brands, they are 100% tree free - with no crude oil or wood pulp used for absorbency, just pure bamboo.
Gentle on them. Gentle on the planet.
We use at least 60% sustainable bamboo. Bamboo is a naturally sustainable resource that grows quickly with minimal water.
Our products are fully biodegradable, breaking down naturally in a matter of months.
100% clean ingredients.
Our wipes are made with 99% purified water with a touch of soothing chamomile- nothing unnecessary, everything essential.
What makes us different?
In our early product trials with 70 families across the UK, Ireland and the U.S, parents tested Moss against their usual nappy brand. Moss emerged on top across nearly every category.
Moss consistently rated higher than parent's usual brand on softness, dryness, absorption, leakage, fit, odour control and overall satisfaction.
"I didn't expect to switch - but I would" - 93% of parents rated Moss softer than their usual nappy brand.
"1 wipe does the work of 3"
92% of parents rated Moss Wipes as stronger, softer, and gentler than their usual brand. Parents widely praised the easy one-hand pull dispenser.
"Softest nappies we've ever used"
91% of parents claimed Moss Nappies felt cleaner and gentler on their baby's skin. Rash severity and frequency decreased for babies with sensitive skin.
61% of parents rated Moss Nappies a perfect 10 for absorption
Moss kept skin 1.7 points drier after pees, with noticeably fewer red marks and irritation. Moss had fewer overnight leaks than leading brands. Parents reported "dramatically better" containment & longer sleep stretches overnight.
Meet the mȯss team
The real parents behind Moss dedicated to bringing a new standard of baby care to families all over the world.
“for too long parents have had to compromise on products they use on their children, I wanted to bring them baby care they can trust has been designed with their little one’s best interests at the forefront of every creative decision.”
Ciara
Moss Founder & CEO, Mother of 1, Ireland
“There have been so many times when life gets busy and I panic when nappy supply is running low. I love how easily the subscription works and that the best possible nappy care products for my toddler are arriving every month!”
Chrissy
Marketing Director, Mother of 3, UK
“I am super conscious of what goes on my babies’ skin. I try to read and research as much as I can to ensure I make the best decision for them. It’s exciting that this time round, my baby will have the best possible material on his skin from the very beginning!”
Amy
Amy, E-commerce Manager, Mother of 3 (and one on the way), Ireland
“I have always worried about what exactly my child’s nappy was made from, especially when there have been signs of irritation. I have never had that issue with a Moss nappy and I love the peace of mind that their skin is safe”
Sophie
Social Media Manager, Mother of 3, UK
“It’s exciting to see the Moss difference come to life for families. As a new parent, the lack of sleep can be tough so I particularly love how the Moss nappy draws moisture away from the skin, allowing parents and babies to sleep better and longer.”
Brian
CFO, Father of 2, Ireland
Be part of what comes next.
Thank you for being here. We are a new brand with big hopes, dedicated to making everyday baby care softer, better, and safer for families.
We would love you to be a part of our story.
